Challenges in Automotive
The automotive industry is facing a perfect storm of complexity, speed, and risk. To stay competitive, companies must rethink how they develop, validate, and deliver software-defined vehicles.
Software Complexity &
New Architectures
Modern vehicles now rely on over 100 million lines of code, with a shift from hardware-centric designs to software-defined architectures. The traditional “one function, one ECU” model is giving way to centralized computing and service-based functions—demanding new tools and methods to manage this complexity.
Validation Bottlenecks &
Time-to-Market Pressure
With development cycles shrinking to less than 18 months, traditional validation methods like Hardware-in-the-Loop (HiL) are too slow and reactive. Teams need faster, earlier feedback to keep pace with innovation and avoid late-stage surprises.
High Costs of Failure
Software issues now account for over 60% of vehicle recalls, and nearly half of all defects are due to immature features. These failures not only inflate costs but also erode brand trust and customer loyalty.
... durch die kontinuierliche Unterstützung konnten wir schnell die passenden Lösungen finden.
We as IPG Automotive empowering you to stay ahead
Our solutions enable automotive companies to master systems development through early, continuous, and seamless virtual testing. By integrating simulation and validation throughout the development lifecycle, we help teams:
Identify issues earlier, before they become costly problems.
Accelerate development with faster feedback loops and reduced dependency on physical prototypes.
Ensure quality and maturity of features before release.
Adapt to new architectures with scalable, software-first validation strategies.
Together we can confidently navigate the shift to software-defined vehicles—reducing risk, improving quality, and accelerating time-to-market.
The Real Trade-off ... Is Between Better Software Faster and Worse Software Slower
Principles:
Our principles serve as the foundation for how we approach innovation, collaboration, and quality—guiding every decision we make in mastering the transformation:
- Enabling our customer to shift-left to save time and costs by ensuring best quality with virtual prototyping
- Showing the power of vertical integration (MiL / SiL / HiL / ViL)
- Agile software development and collaboration across departmental boundaries
We support you from the initial idea through to realisation/go-live
From concept to launch, we guide you through every phase of your virtual vehicle development processes—ensuring a smooth and efficient transformation.
Analysis and Proof of Concept
We begin by analyzing your specific needs and developing a tailored proof of concept to validate the feasibility and value of virtual vehicle development in your context.
Implementation of Virtual Vehicle Development Platform
We help you implement a scalable and future-ready virtual development platform, seamlessly integrated into your existing toolchain and processes.
Rollout of Virtual Vehicle Development in Applications
We support the rollout of virtual development practices across your organization—enabling teams to apply, scale, and benefit from virtual testing in real-world applications.
I really appreciate the work with IPG because You always find someone who is interested in your topic and even more you also always find someone who can help you if you have any problems.