Challenges in the automotive industry
The automotive industry is facing a perfect storm of growing complexity, increasing time pressure, and development risks. To stay competitive, companies must rethink how they develop, validate, and deliver software-defined vehicles.
Software complexity
and new architectures
Today, modern vehicles rely on over 100 million lines of code, with a shift from hardware-centric designs to software-defined architectures. The traditional “one function, one ECU” model is giving way to centralized computing and connected functions, demanding new tools and methods to manage this complexity.
Validation bottlenecks
and time-to-market pressure
With development cycles shrinking to less than 18 months, traditional validation methods are too slow and only reactive. Teams need faster, earlier feedback to keep pace with innovation and avoid late-stage surprises. Intelligent test strategies are crucial for this.
High costs of failure
Software issues now account for over 60% of vehicle recalls, and nearly half of all defects are due to immature features. These failures not only inflate costs but also erode brand trust and customer loyalty.
Of course, there have been some challenges […], but with continuous support we have been able to find solutions quickly.
IPG Automotive empowers you to stay ahead
We enable automotive companies to master system development with early and seamless virtual testing. Our solutions help integrate simulation and validation throughout the development lifecycle:
Reduce additional work by identifying issues early before they become costly problems
Speed up time to market by accelerating development with faster feedback loops and fewer physical prototypes
Increase flexibility and agility by adapting to new architectures with scalable, software-first validation strategies
Ensure higher quality and maturity of features before release
Together, we can confidently navigate the shift toward software-defined vehicles, reducing risks, improving quality, and accelerating time to market.
Find out how leading OEMs and suppliers accelerate innovation with IPG Automotive.
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With shift left we […] make sure […] to get much better quality early on.
How we operate
We pave the way for innovation, collaboration, and quality to master the transformation in the automotive industry hand in hand with our customers and partners. Our solutions empower customers to
- shift left saving time and costs and ensuring excellent quality for virtual prototypes
- use the power of vertical integration in simulation throughout the entire vehicle development process (MIL/SIL/HIL/VIL)
- and leverage agile software development and collaboration across departments.
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With our expertise in the field of virtual test driving, we accompany every step along the vehicle development process and find suitable solutions for current and future challenges.
We support you from start to finish
From initial ideas to launch and beyond, we guide you through every phase of your virtual vehicle development processes, ensuring a smooth and efficient transformation.
Analysis and proof of concept
We begin by analyzing your specific needs and developing a tailored proof of concept to evaluate the feasibility and value of virtual vehicle development for your application.
Implementation of a virtual vehicle development platform
We help you implement a scalable and future-proof virtual development platform, seamlessly integrated into your existing toolchain and processes.
Rollout of virtual vehicle development in applications
We support the rollout of virtual development practices across your organization, enabling teams to apply, scale, and benefit from virtual testing in real-world applications.
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I really appreciate the work with IPG because you always find someone who is interested in your topic and even more you also always find someone who can help you if you have any problems.